Background

Handmade Holidays offer bespoke, personally planned holidays in the Mosel area of Germany for middle-aged and senior tourists at the more exclusive end of the market.

As the name suggests, emphasis is placed on the personal aspect of their service and this, along with an instant feeling of luxury and aspiration, was our objective. The logo needed to be evocative of a holiday mood, and the illustrative look was influenced by the style adopted by many graphic artists for travel graphics during the 1920s and 30s. The logo design and image was developed, and applied across stationery and advertising materials.